Our Work
Addicted. x
Pass The Keys
Full Social & Landing Pages for Airbnb/Short-Let Property Management
Addicted. x Pass The Keys
Pass The Keys are a ‘new kind’ of property management company, that specialise in the short-term letting market, such as short-lets, Airbnb’s and holiday homes. Pass The Keys work with bespoke software systems that make sure the property’s are successfully marketed, occupied and kept safe at all times. The experience that the property managers’ have under their belts, allows them to deliver a seamless and profitable hosting experience – allowing Short-Let property owners to enjoy a passive income stream.
Pass The Keys offer 3 types of ‘management’ to their hosts; Property Management, Guest Management and Listing Management. Making them a full-service agency, allowing the homeowner to be able to sit back, relax and maximise their income.
Platforms
Services
- Organic Social Media Management
- Paid Social Media Campaigns
- Google Ads Campaigns
- Landing Pages
700k
People reached
179%
Engagement increase
50k
Links clicked
Ready to scale?
Addicted x Pass The Keys
The Challenge
We started working with a number of Pass The Keys franchises back in 2022, to help them with 3 objectives:
- Develop their digital presence & brand awareness
- Generate more property leads
- Generate more bookings for their properties
We aimed to achieve those objectives by taking over the management of their Organic Social Media, Paid Social Media as well as setting up and managing Google Ads campaigns. Alongside that, we also set-up ‘mini’ websites/landing pages for each specific franchise
A lot of these franchises had no, or little, existing digital presence; so we came in and completely overhauled their Facebook and Instagram channels.
Addicted x Pass The Keys
Organic Social
As a part of our Organic Social Media services, we created a custom content calendar every single month, bespoke to each location which consisted of regular content, unique to their area aimed at their existing audiences – as well as falling hand-in-hand with their Paid Social campaigns too.
Our team of creatives implemented a fresh tone of voice, which also remained consistent across each franchise to make sure it matched across the brand. We also developed new creatives, again which were consistent throughout each franchise to help boost brand recognition.
Posts were scheduled in advance to consistently go out regularly every week. We spent time in the beginning testing and analysing data to help us find which number of posts a week gets the best engagement, and when their audience is the most active.
Our content that we posted for Pass The Keys was a mixture of generic brand content to help boost brand awareness, promotion of properties to help with property bookings and also information about the services to help the objective of generating leads from Short-Let property owners.
Addicted x Pass The Keys
Landing Pages
When we started working with the Pass The Keys franchises, all website visitors for each location were being directed to the main, HQ website – which is where all properties were being advertised and all leads were being generated.
However, this became a slight issue for us, as we weren’t able to track, analyse or retarget previous website viewers So, we came to the conclusion of setting up individual, mini-websites for each franchise which consisted of 2 x landing pages.
This allowed us to be able to track conversions, analyse website traffic and retarget back to website visitors who didn’t convert. It also allowed us to create the landing pages to match up with the franchises objectives of specific types of properties or locations they were wanting to focus on.
Addicted x Pass The Keys
Paid Social
Once we had improved each franchisee’s Social Media channel(s) and designed their own, bespoke mini-website; it was then time to launch their Paid Social Ads across Facebook and Instagram platforms. We ran 2 campaigns for each franchisee; Property Acquisition and Booking Acquisition.
We made sure that all campaigns had the same style creatives and tone of voice that we were implementing as part of the Organic Social content, making sure everything fell hand-in-hand.
Addicted x Pass The Keys
Google Ads
As well as running Paid Social Ads to help reach each Franchises’ objectives – we also set-up and managed Google Ads campaigns for each location too.
The Google Ads campaigns were laid out similar to those of the Paid Social campaigns, split into 2; generating new leads and also property bookings.
We drove traffic to each specific landing pages, from each relevant Ad (i.e Property Acquisition campaign went to the Property Management page). If the visitor didn’t convert at this stage, then they would automatically be added to our Paid Social retargeting campaigns (if they have a Social Media account) to be retargeted back to.
The Results
70,000+ Clicks
179% increase in organic audience
700,000+ Oranic Reach
360,000 Paid Reach
23% Page likes increase
