Choosing the right Social Media channel
Social media has become an indispensable tool for businesses to connect with their target audience, boost brand awareness, and drive
How To Determine Where To Advertise
There are countless platforms available for advertising your product or service. From social media to search engines to display ads,
5 Reasons Your Facebook Ads Aren’t Converting
If you’re running Facebook ads but aren’t seeing the results you’re after, you’re not alone. Many businesses struggle with getting
Top 5 metrics to monitor on a Paid Social campaign
Social media campaigns have become an indispensable tool for businesses to engage with their customers and increase brand awareness. However,
How to reduce Facebook’s CPC
Making ad spend efficient. Cost per click (CPC) is a paid advertising term that refers to the cost that you
Google’s Performance Max
Who, what, when and how? Back in November 2021, Google revealed the launch of Performance Max (PMax) campaigns, with a
Top B2C Lead Gen Strategies
Ways to generate more B2C leads. Are you looking to generate more B2C leads and sales, but don’t know where