Improve your CTR with minor changes.
Your Click-Through Rate (CTR) is a very important metric when it comes to Paid Advertising. If people are not clicking on your ads, then you are wasting time and money.
There are plenty of different factors that need to be taken into account that can affect your CTR; including your ad objective, audience and placement.
So, what is a good click-through rate?
When it comes to CTR’s, there isn’t really a specific amount. There are industry benchmarks etc. that you can view, but there isn’t a number that guarantees success. You could have the best CTR, but be generating no conversions.
As a rule of thumb, we say a CTR of between 1.5% and 3% is good – anything over is amazing. A CTR between those 2 figures, would mean you are getting 15-30 clicks for every 1000 impressions your ad gets.
How do you calculate your click-through rate?
The calculation to work out your click-through rate is simple. Divide the number of clicks by the number of impressions (i.e 50 clicks from 5000 impressions would be 50 divided by 5000 giving a CTR of 0.01 – equating to 1%).
What is the average click-through rate for Facebook?
According to AdEspresso, who analysed over $636 million worth of ad spend; the average CTR for Facebook Ads is 0.09%… however, we would say the average is more like 0.9%.
What is the average click-through rate for Google?
Google Ads has a higher CTR than Facebook Ads, because your ads will be shown to people who are proactively searching for your keywords; rather than just any old audience. The average CTR for Google Ads is around 0.5%.
Obviously, the CTR depends on your industry and the type of Ad you are running.
So, now we have some information – let’s discuss ways you can increase your CTR.
1. Improve your ad copy and write catchy/interesting headlines for your ads.
Your ad copy is a huge factor when it comes to CTR’s. If people don’t understand what you are offering, then why would they click on your ad? It is crucial to make sure your copy is clear and straight to the point.
Your headline should also be interesting and make people want to learn more. A good headline will also include important keywords (especially Google Ads).
2. Improve your Ad creative
The creative of your advert is what grabs people’s attention and encourages them to click through. If your creatives are boring or aren’t exciting – people will continue to scroll.
Images or videos are a huge way to catch people’s attention – however, make sure that the creative you use is relevant to the ad itself and the audience will find it interesting.
3. A/B test different elements
A/B testing is a method of testing where you create 2 different versions of an ad and see which one performs better; i.e 2 different headlines or 2 different images etc.
After testing for a long period, whichever has the better results wins and you can move forward with that advert.
4. Social proof
Social proof is huge. It is the idea that people are more than likely to take action if they can see that other people have done the same. For example:
– Use testimonials
– Use influencers
– Statistics about how many people have used your products
5. Use targeted keywords in your copy
When people are searching for something online, they use keywords. It is important to use those keywords in your ad copy to make the ad more relevant to the search, and also to help show up in search results. Don’t stuff your ad with too many keywords, just a couple.
Are you wanting to get better results from your performance marketing campaign? Book a discovery call today to speak to one of our growth consultants and see how we can help you.