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Top 5 metrics to monitor on a Paid Social campaign

Social media campaigns have become an indispensable tool for businesses to engage with their customers and increase brand awareness. However, to maximize the effectiveness of these campaigns, it is crucial to monitor certain metrics. In this blog, we will discuss the top 5 metrics to monitor on social media campaigns.


The reach metric measures the number of unique people who have seen your content. It is an important metric to monitor as it helps you gauge the size of your audience. Tracking reach over time can also help you identify patterns in your audience’s behavior, such as when they are most active on social media.


Engagement is a key metric for measuring the effectiveness of your content. It includes actions such as likes, comments, and shares. High engagement rates indicate that your content is resonating with your audience, while low engagement rates may signal that it’s time to adjust your content strategy.

Click-Through Rate (CTR)

The CTR metric measures the percentage of people who clicked on a link in your content. It is an important metric to monitor because it can help you determine how effective your call-to-action (CTA) is. If your CTR is low, it may indicate that your CTA needs to be more compelling or that your content is not relevant to your audience.

Conversion Rate

The conversion rate measures the percentage of people who take a desired action after clicking on a link in your content. This could include signing up for a newsletter, making a purchase, or filling out a form. Tracking conversion rates can help you identify which campaigns and content are most effective at driving conversions.

Sentiment Analysis

Sentiment analysis is the process of analyzing social media conversations to determine the sentiment of the messages. This could include positive, negative, or neutral sentiment. Monitoring sentiment can help you understand how your brand is perceived by your audience and identify areas where you need to improve.

In conclusion, monitoring these five metrics can help you optimize your social media campaigns and improve your overall marketing strategy. By paying attention to reach, engagement, CTR, conversion rate, and sentiment analysis, you can ensure that your social media campaigns are reaching the right audience and delivering the desired results.

Are you running Paid Social campaigns, but wanting to improve your results? Book a free Discovery Call with one of our Social Specialists to find out what we can do for you.